About us

A New Delhi team that builds websites, apps and AI tools.

We help businesses get more customers online and spend less time on repetitive work. One team plans, designs, builds and markets, so nothing gets lost between different companies.

A design workbench with prototype models

Who we are

We build and grow businesses online, from New Delhi.

We want growing businesses to have the kind of websites, apps and AI tools that big companies have, without the jargon or the waste.

The Digital Alchemy Media Private Limited is a team in New Delhi, founded by Suraj Kalra. We build websites, online stores, apps and software, set up AI tools that save time, and run online marketing that brings in customers.

A common problem: a business's website, apps and marketing were set up by different people who never talked to each other. Work gets copied by hand, and nobody can say what is working. We bring it all into one team.

We work closely with you, explain things in plain words, and build things your own team can look after.

The team

The people you would work with.

The team is led by Suraj Kalra, our founder. You work with the same small team from the first call to launch. The people who plan and design your project also build it and help people find it, so you never have to explain things twice.

Where we are

One office, in New Delhi.

We are at New Delhi, India. It is our only office. We work with clients in the other countries remotely, and we say so on each country's page.

  • IndiaOur office
  • United StatesRemote
  • AustraliaRemote
  • United KingdomRemote
  • CanadaRemote
  • United Arab EmiratesRemote

How we work

Four steps, the same for every project.

  1. 01

    Talk and plan

    We get to know your business before suggesting anything.

  2. 02

    Design and build

    You see and use it as it grows.

  3. 03

    Launch

    We put it live carefully, with tracking already working.

  4. 04

    Grow

    We improve it using what real use shows.

What you can count on

  • AI where it saves you time

    We add AI where it genuinely helps, like answering common questions or sorting documents, and we tell you when it would not.

  • We ask what it is for first

    We ask what the software is for before what it should contain. If something smaller would get you the same result, we will say so, even when it means a smaller project for us.

  • Design, building and marketing in one team

    Designers, developers and the people who will market it work together from the first week, so nothing gets lost in a hand-over and nothing is patched on after launch.

  • We tell you early when something is wrong

    If a plan is wrong or an ad is not working, we tell you. We say it early, while it is still cheap to change.

  • We build things your team can look after

    Common tools, decisions written down, and accounts in your name. We would rather earn the next project than be the only people who can run what we built.

  • We measure what matters to you

    Views and clicks are only the start. We track the results your business is judged on, and report what did not improve as well as what did.

  • We finish things properly

    Error messages, old links kept working, access for everyone, the second version. The dull last part is what separates working software from a demo.

Technology

The tools, and what we use them for.

We are not attached to any of these. We choose for each project, based on what the work needs and what your team can look after once we hand it over.

What the user touches. Chosen for rendering speed and long-term maintainability.

TypeScript

Frontend

TypeScript

Our default for anything non-trivial. Types catch a whole class of bug before it reaches a review, and they make handover to another team realistic.

Want to work with us?

Tell us what you need. We will reply with questions, a suggested next step, or an honest no if we are not the right fit.

Or email us directly at support@thedigitalalchemy.co.in