Search Engine Optimisation (SEO)
SEO: showing up on Google when people search for what you sell.
People are already searching on Google for what you sell. SEO is the work that makes your website one of the answers they find. It brings you visits you do not pay for, month after month.
Platforms & channels we work with
Is this for you?
It is, if one of these sounds like you.
- People search for what you sell, but your business does not show up
- Your visits from Google have been falling, and nobody knows why
- You rebuilt or moved your website and lost your place on Google
- You publish articles that never appear in search results
Sound familiar?
Why people come to us.
Google cannot read your site properly
Blocked pages, duplicate pages, missing titles and broken links hold your site back, however good your content is.
You write about things nobody searches for
Writing about what interests you, instead of what your customers type into Google, is the most common reason good articles never rank.
Rankings go up, but enquiries do not
Ranking for popular words that people search out of curiosity brings visits and nothing else. What matters is ranking for the words buyers use.
A new website lost your rankings
Rebuilding a site without pointing old links to the new pages throws away years of progress. It can usually be recovered, and it can always be avoided.
Which one do I need?
SEO or Google Ads: which do I need?
SEO
This pageChoose this if you want to show up on Google for free over the long run, and can wait a few months for results.
For example: A CA firm's pages rising on Google for “GST registration in Delhi”.
Google Ads
Choose this if you want enquiries from Google soon, and are happy to pay for each click.
For example: A dental clinic's ad at the top of “dentist near me” searches while the ad runs.
About Google Ads
What you get
What we do for you.
Fixing the technical basics
Making sure Google can find, read and understand every page: structure, page addresses, redirects and sitemaps.
Finding the words buyers search for
The words your customers type into Google, grouped by how close they are to buying, and matched to the right page.
Improving your pages
Titles, headings, descriptions and links between pages, adjusted so each page clearly answers what people are looking for.
Articles that bring buyers
A content plan where helpful articles support your main service pages, instead of scattered posts competing with each other.
Local SEO
Your Google Business Profile, the same name, address and phone number everywhere online, and local pages that say something specific.
Earning links honestly
Links from other websites, earned through useful content and real relationships. We never buy links or use link networks: the risk to your site is not worth it.
Example
What this could look like for a CA firm in Janakpuri.
A typical case, to show the kind of change this makes. It is an example, not a client story.
Before
The firm does not appear when people search “GST registration near me”, even though it does this work every day.
After
Service pages written around what people search for, and a proper Google Business Profile, so the firm has a real chance of appearing in those searches.
How it works
Step by step.
- 01
Check your site
A full check of your site and your Google Search Console data, to find what is holding you back today.
- 02
Research
The words your customers search for, and what the sites already ranking for them are doing.
- 03
Fix and improve
Technical problems fixed in order of impact. Then existing pages improved: pages already on Google's second page are usually the quickest wins.
- 04
Write and measure
New content from the plan, then a monthly report on visits, rankings and enquiries, which sets the next month's priorities.
How long it takes depends on what is included. We give you a timeline before any work starts.
What you have at the end
- A check of your site, with fixes in order of importance
- The search words to target, page by page
- Improved titles, headings and descriptions
- A content plan
- Your Google Business Profile set up properly
- A monthly report on visits, rankings and enquiries
Price and timeline
What it costs.
Every project is priced on what it needs. Tell us your needs for an exact quote, with no obligation.
Ways to work with us
Monthly marketing
Marketing, social media and SEO that build up month after month.
Fixed project
A clear result, with a clear finish line.
FAQ
Questions about SEO
How long does SEO take to work?
Technical fixes can show within weeks. Content and building trust with Google take months: usually three to six before the trend is clear, and longer in competitive fields. Anyone offering results in thirty days is describing paid ads, or something that will not last.
Can you guarantee first-page rankings?
No, and any agency that does is either misleading you or planning to rank you for words nobody searches. Google decides its results, not us. We commit to fixing what is clearly broken, targeting words buyers use, and reporting honestly.
Do you buy links?
No. We earn links through useful content and real relationships. Bought links can work briefly, then put your whole site at risk in a way that is expensive to undo.
Is local SEO different?
Yes. For businesses serving one area, local results depend heavily on your Google Business Profile, the same contact details everywhere online, how close you are to the searcher, and your reviews. That work often matters more than anything else.
Our Google visits dropped suddenly. Can you help?
Yes. A sudden drop usually comes from a technical change, a site move without redirects, a penalty, or a change in how Google ranks sites. We find which one before suggesting any work.
Related services
Often needed together.
- Get a websiteWeb DevelopmentYou need this when you need a website that explains what you do and brings enquiries.
- Get more customersGoogle AdsYou need this when people already search on Google for what you sell.
- Get more customersDigital MarketingYou need this when you want all your online marketing planned and run together.
For technical teams: what we build this with
Chosen for each project. If your team already uses something that works, we would rather build on it than replace it.
Search Console
Indexation, query data and Core Web Vitals — the ground truth for how search actually sees a site.
Google Analytics 4
Behaviour and conversion measurement, configured with events that map to your funnel rather than left on defaults.
Google Tag Manager
Managing tracking without a deployment for every change, and keeping marketing tags out of the application codebase.
Next.js
Server rendering, routing and image optimisation. It is what lets a site be visually rich and still load quickly on a mid-range phone.
Looker Studio
Client reporting that pulls from source systems, so a monthly report is a live view rather than a rebuilt slide.
Talk to us about SEO
Tell us what you need. We will reply with questions, a suggested plan, or an honest answer if SEO is not right for you.
Or email us directly at support@thedigitalalchemy.co.in