Digital Marketing
Digital marketing that brings you customers, and shows you which part worked.
For businesses spending on marketing without knowing which part works. One team plans and runs your Google, ads and social media together. We report on the enquiries and sales they bring, not just likes and clicks.
Platforms & channels we work with
Is this for you?
It is, if one of these sounds like you.
- You spend on marketing, but cannot tell which part brings customers
- Plenty of people visit your website, but few of them enquire
- Different people run your ads, Google and social media, and nobody sees the full picture
- You do the marketing yourself and have run out of time for it
Sound familiar?
Why people come to us.
Reports count likes, not customers
Views, followers and clicks are only the start. If the report stops there, nobody can tell which spending brings in customers and which just makes noise.
Each channel works alone
Google, social media and email end up competing for the same budget instead of helping each other. Your customer sees one business, so your marketing should work as one.
Visitors come and go without enquiring
When plenty of people visit but few enquire, the problem is usually the page, not the ads. Spending more only makes it worse.
Nobody knows where customers came from
Without proper tracking and a clear idea of what counts as a real enquiry, budget decisions are made on guesswork.
Which one do I need?
Which kind of marketing do I need?
Digital Marketing
This pageChoose this if you want one team to plan and run all of your online marketing together.
For example: SEO, ads and social media for a clinic, planned together, with one monthly report.
SEO
Choose this if you want to show up on Google for free, and can build up over a few months.
For example: A skin clinic appearing when people search “skin doctor in Dwarka”.
About SEOPerformance Marketing
Choose this if you want paid ads that bring enquiries soon, with every rupee tracked.
For example: Google and Instagram ads for a new showroom, measured by calls and visits.
About Performance MarketingGoogle Ads
Choose this if you want to appear at the top of Google when people search for what you sell.
For example: A dental clinic's ad on “dentist near me” searches.
About Google AdsMeta Ads
Choose this if you want to reach new people on Instagram and Facebook who are not searching for you yet.
For example: A home bakery's cakes shown to people who live nearby.
About Meta AdsSocial Media
Choose this if you want your Instagram, Facebook and LinkedIn run for you.
For example: Weekly posts and reels for a restaurant.
About Social MediaLead Generation
Choose this if you need a steady flow of enquiries.
For example: Regular calls and form fills for a coaching institute.
About Lead GenerationMarketing Funnels
Choose this if people show interest, but not enough of them buy.
For example: WhatsApp follow-ups sent automatically after someone downloads a brochure.
About Marketing Funnels
What you get
What we do for you.
A marketing plan
Who to reach, where, and how much to spend on each channel, based on what a new customer is actually worth to you.
Showing up on Google
SEO work that brings free visits from Google. It is slower than ads, but it is the one channel that gets cheaper per visit over time.
Google and Instagram ads
Ads on Google, Facebook and Instagram, built around the people most likely to buy, not the platform's default settings.
Social media and useful content
Regular posts, reels and articles that answer the questions your customers ask before they buy.
Pages that turn visitors into enquiries
The pages your ads send people to, improved so more visitors enquire. That is often cheaper than paying for more visitors.
Follow-up and reporting
Email and WhatsApp follow-up for people who are interested but not ready yet. And monthly reports linking what you spent to the enquiries and sales it brought.
Example
What this could look like for a physiotherapy clinic.
A typical case, to show the kind of change this makes. It is an example, not a client story.
Before
Someone posts on Instagram when there is time, a relative ran some ads once, and nobody knows what brought in patients.
After
One monthly plan across Google, ads and social media, and one report showing which of them brought in patients.
How it works
Step by step.
- 01
Review
We look at your current marketing, your tracking and what a customer is worth to you. Fixing the tracking usually comes before spending more.
- 02
Plan
Priorities, budget and targets agreed in writing, including what we expect not to work.
- 03
Set up and launch
Tracking, landing pages and ads are ready before the budget grows. Then campaigns and content go live, set up so the early results are easy to read.
- 04
Improve and report
Regular reviews: more budget to what works, less to what does not. Every month you get a clear report of spend, results and what changes next.
How long it takes depends on what is included. We give you a timeline before any work starts.
What you have at the end
- A review of your current marketing and tracking
- A written plan, with budget per channel
- Tracking that shows which marketing brings enquiries
- A calendar of campaigns and content
- Landing pages and ad designs
- Monthly reports and a planning review every three months
In more detail
From first seeing you to becoming a regular customer
Every step below can be measured. When marketing is not working, the weak step can almost always be found.
- 01SeenGoogle, social media, ads, referrals
- 02ClickThe ad and message doing their job
- 03Landing pageKeeping the ad's promise
- 04EnquiryChecked before it reaches sales
- 05CustomerTraced back to where they came from
- 06Repeat customerWhere most of the profit is
Price and timeline
What it costs.
Every project is priced on what it needs. Tell us your needs for an exact quote, with no obligation.
Ways to work with us
Monthly marketing
Marketing, social media and SEO that build up month after month.
Fixed project
A clear result, with a clear finish line.
FAQ
Questions about Digital Marketing
How much should we spend on marketing?
It is best worked out backwards: what a customer is worth to you, how much of that you can spend to win one, and how many you need. Rules like “spend a fixed share of your revenue” ignore your margins and how long you take to close a sale. We work out the numbers with you during the review.
How soon will we see results?
Paid ads show early results within days and become reliable within weeks. SEO and content take months. Anyone promising fast free traffic from Google is describing something that either will not last or is not free.
Do you guarantee a number of enquiries?
No. The number of enquiries depends on your offer, prices, market and follow-up as much as on marketing, and we do not control all of those. We promise a measured approach, honest reports, and a clear reason for every change we make.
Do we need to be on every platform?
Almost certainly not. Most businesses do better with two or three channels done well than six done thinly. Part of planning is deciding what to ignore.
Who owns the ad accounts?
You do. The accounts are created in your business's name, and we are given access. If we stop working together, your data, history and audiences stay with you.
Related services
Often needed together.
- Get more customersSEOYou need this when you want free visits from Google that keep coming.
- Get more customersPerformance MarketingYou need this when you want paid ads on more than one platform, measured together.
- Get more customersSocial MediaYou need this when you want your Instagram, Facebook or LinkedIn run properly.
For technical teams: what we build this with
Chosen for each project. If your team already uses something that works, we would rather build on it than replace it.
Google Analytics 4
Behaviour and conversion measurement, configured with events that map to your funnel rather than left on defaults.
Search Console
Indexation, query data and Core Web Vitals — the ground truth for how search actually sees a site.
Google Tag Manager
Managing tracking without a deployment for every change, and keeping marketing tags out of the application codebase.
Google Ads
Search, Shopping, YouTube and Performance Max campaigns — reaching people already looking for a solution.
Meta Ads
Facebook and Instagram campaigns, where creative rather than targeting does most of the work.
Looker Studio
Client reporting that pulls from source systems, so a monthly report is a live view rather than a rebuilt slide.
Talk to us about Digital Marketing
Tell us what you need. We will reply with questions, a suggested plan, or an honest answer if Digital Marketing is not right for you.
Or email us directly at support@thedigitalalchemy.co.in