Lead Generation
Lead generation: a steady flow of enquiries from the right people.
For businesses that rely on word of mouth, or get enquiries that are mostly the wrong fit. We bring you enquiries from people who are genuinely interested, and get them to your team fast, with the details needed to follow up.
Platforms & channels we work with
Is this for you?
It is, if one of these sounds like you.
- Your new business comes only from referrals
- The enquiries you get are mostly the wrong fit
- Enquiries wait days before anyone replies
- You cannot say what each enquiry costs you
Sound familiar?
Why people come to us.
You ask for too much, too soon
Booking a meeting is a big step for someone still looking around. A smaller first step, like a free guide or a quick check, catches people who would otherwise leave.
Your team talks to the wrong people
Time spent on enquiries that will never buy is the most expensive waste of all. A few well-chosen questions on the form filter them out.
Replies take days
How fast you reply makes a big difference. If an enquiry waits until tomorrow, a competitor has usually replied already.
Nobody knows which source brings customers
Without tracking from the first click to the final sale, budget goes to whatever brings the most enquiries, not the most customers.
Which one do I need?
Lead generation or marketing funnels: which do I need?
Lead Generation
This pageChoose this if you need more enquiries coming in, week after week.
For example: A real estate agency getting a steady flow of calls and forms from people looking to buy.
Marketing Funnels
Choose this if you get visitors or enquiries, but too few of them end up buying.
For example: An online course: ad, then a free class, then WhatsApp reminders, then the payment page.
About Marketing Funnels
What you get
What we do for you.
An offer worth responding to
Something worth giving contact details for, matched to how ready people are: a free check, a guide, a tool or a consultation.
Pages made for one offer
A focused page for one audience and one offer, where the form and the reasons to fill it in do all the work.
Bringing the right visitors
Ads and Google bringing people to that page, with the ads and the page planned together.
Filtering out poor enquiries
Form questions that separate likely buyers from people just browsing, before your team spends time on them.
Fast delivery to your team
Each enquiry sent straight to your customer list app, WhatsApp or email, with its source and answers attached, and the right person alerted at once.
Follow-up and reporting
Automatic follow-up for people who are interested but not ready, and reports on what each good enquiry and each customer cost.
Example
What this could look like for an interior design firm.
A typical case, to show the kind of change this makes. It is an example, not a client story.
Before
Work comes only from referrals, and the website form gets a few messages a month, mostly from job seekers.
After
A free design consultation offer, a page and ads built around it, and every enquiry sent straight to WhatsApp with the details attached.
How it works
Step by step.
- 01
Define a good enquiry
Who your ideal customer is, and what makes an enquiry worth your team's time.
- 02
Build the offer
An offer and a page made for that audience.
- 03
Bring visitors and set up delivery
Campaigns launched to the page, and enquiries sent to your team automatically. Every step tested before it matters.
- 04
Improve
The offer, page and targeting improved over time, judged on what each good enquiry costs.
How long it takes depends on what is included. We give you a timeline before any work starts.
What you have at the end
- A clear picture of your ideal customer
- An offer and the material that goes with it
- Landing pages with filtering questions
- Campaigns on the channels we agree
- Enquiries sent straight to your team
- Automatic follow-up and a monthly report
In more detail
From stranger to enquiry, step by step
Lead generation usually fails between the steps, not at the start. Each hand-over below is a place enquiries quietly get lost.
- 01AudienceThe people who actually buy
- 02CampaignAds or Google
- 03Landing pageOne offer, one action
- 04FilteringForm questions
- 05Your customer listAssigned, with an alert
- 06Sales callWhile they are still interested
Price and timeline
What it costs.
Every project is priced on what it needs. Tell us your needs for an exact quote, with no obligation.
Ways to work with us
Monthly marketing
Marketing, social media and SEO that build up month after month.
Fixed project
A clear result, with a clear finish line.
FAQ
Questions about Lead Generation
Can you guarantee a number of enquiries?
No. The number depends on your budget, your market, your offer and your own follow-up, and we control only part of that. Once campaigns have run, we can give you a realistic range from real results. We would rather set an honest expectation than promise a number to win the work.
Do you buy lists of contacts?
No. Bought lists rarely turn into customers, damage your email reputation and create legal problems. Every enquiry we bring comes from someone who chose to contact you.
Can enquiries go into the app we already use?
Yes. We connect to the app where you keep your customer list, such as HubSpot, Zoho or Salesforce, or to WhatsApp and email.
What if our team cannot handle the number of enquiries?
Then we filter harder, rather than bring in more. More weak enquiries than your team can handle is worse than fewer, better ones, and it is a common way lead generation goes wrong.
Related services
Often needed together.
- Get more customersMarketing FunnelsYou need this when people show interest, but not enough of them buy.
- Automate your work with AIAI Automation & IntegrationsYou need this when your team spends hours on repetitive work or copying between apps.
- Get more customersGoogle AdsYou need this when people already search on Google for what you sell.
For technical teams: what we build this with
Chosen for each project. If your team already uses something that works, we would rather build on it than replace it.
Google Analytics 4
Behaviour and conversion measurement, configured with events that map to your funnel rather than left on defaults.
Google Tag Manager
Managing tracking without a deployment for every change, and keeping marketing tags out of the application codebase.
Google Ads
Search, Shopping, YouTube and Performance Max campaigns — reaching people already looking for a solution.
Meta Ads
Facebook and Instagram campaigns, where creative rather than targeting does most of the work.
Next.js
Server rendering, routing and image optimisation. It is what lets a site be visually rich and still load quickly on a mid-range phone.
Talk to us about Lead Generation
Tell us what you need. We will reply with questions, a suggested plan, or an honest answer if Lead Generation is not right for you.
Or email us directly at support@thedigitalalchemy.co.in