Performance Marketing
Performance marketing: paid ads where every rupee is tracked.
For businesses spending on ads without knowing what they get back. We run your Google, Facebook and Instagram ads together. We judge them on one thing: the enquiries and sales they bring, and what each one costs.
Platforms & channels we work with
Is this for you?
It is, if one of these sounds like you.
- You spend on ads, but cannot tell what you get back
- Each enquiry costs more than it used to, and nobody knows why
- Your ads get clicks, but the page they land on does not bring enquiries
- You have only ever run whatever the ad platform suggested
Sound familiar?
Why people come to us.
Tracking is wrong or missing
If the ad platform is aiming at the wrong goal, more budget buys more of the wrong result. We check this first, and it is often the whole problem.
Your campaigns compete with each other
Overlapping audiences and budgets split too thin stop the platform learning who to show your ads to. That raises what you pay.
The same ads have run for months
On Facebook and Instagram, the ad itself now does most of the work. Showing the same few ads for months means costs keep rising.
The ad and the page say different things
A specific ad that sends people to your general homepage wastes the click you just paid for. The page has to continue what the ad started.
Which one do I need?
Performance marketing, Google Ads or Meta Ads: which do I need?
Performance Marketing
This pageChoose this if you want ads on more than one platform, planned together and measured against real enquiries and sales.
For example: A real estate firm running Google, Facebook and Instagram ads from one plan and one report.
Google Ads
Choose this if people already search on Google for what you sell, and you want to show up when they do.
For example: An AC repair service appearing when someone searches “AC repair near me”.
About Google AdsMeta Ads
Choose this if people do not search for you yet, but would buy if they saw you on Instagram or Facebook.
For example: A home bakery showing its cakes to people nearby on Instagram.
About Meta Ads
What you get
What we do for you.
A plan built on your numbers
Campaigns set up around what a customer is worth to you and how you sell, so the platforms aim at results that matter.
Google Ads
Search, Shopping and YouTube ads, each used only where it fits your business.
Facebook and Instagram ads
Campaigns built around testing new ads regularly, rather than narrow targeting by hand.
Tracking that shows what you get back
Every enquiry and sale tracked on each platform, with a value attached, so you can see what each rupee returns.
Landing pages
A page for each campaign that matches the ad, loads fast, and makes the next step obvious.
Budget and reporting
Budget moved to what brings enquiries at a good cost, and a report of spend, results, and what we changed and why.
Example
What this could look like for a builder launching a new housing project.
A typical case, to show the kind of change this makes. It is an example, not a client story.
Before
Different people run the Google and Facebook ads, and nobody can say what one enquiry costs.
After
One plan across Google, Facebook and Instagram, every enquiry tracked, and budget moved each week to whatever brings enquiries at the lowest cost.
How it works
Step by step.
- 01
Review
We check your ad accounts, your tracking and your pages. We fix the tracking before we touch the budget.
- 02
Plan and build
Targets set from your numbers. Then campaigns, audiences, ads and landing pages built and checked before launch.
- 03
Launch
A controlled start, with enough budget for the platforms to learn instead of starving them.
- 04
Improve and grow
Weekly changes to ads, bids and audiences. Spend goes up only where the cost per enquiry holds; what does not earn its place is cut.
How long it takes depends on what is included. We give you a timeline before any work starts.
What you have at the end
- A review of your ad accounts and tracking
- Campaigns and targets built from your numbers
- Tracking of every enquiry and sale
- Campaigns on the platforms we agree
- A landing page for each campaign
- Weekly changes and a monthly report
In more detail
How your ads keep improving
Paid ads only get better over time when the tracking is right. Everything below depends on that first step.
- 01TrackEvery enquiry and sale, with a value
- 02Set upCampaigns built on your numbers
- 03CreateNew ads, regularly
- 04TestEnough budget to be sure
- 05GrowOnly where the cost per sale holds
Price and timeline
What it costs.
Every project is priced on what it needs. Tell us your needs for an exact quote, with no obligation.
Ways to work with us
Monthly marketing
Marketing, social media and SEO that build up month after month.
FAQ
Questions about Performance Marketing
What is the smallest budget worth starting with?
Enough for the platforms to learn. As a rough guide, each campaign needs thirty to fifty enquiries or sales a month before its results become reliable. Below that, results are mostly chance. What that means in rupees depends on what an enquiry costs in your field, which we work out together.
Google Ads or Facebook and Instagram ads?
Google reaches people already searching for what you sell, so they are closer to buying, but there are only as many of them as there are searches. Facebook and Instagram reach people who are not looking yet, so you can reach many more, and the ad itself does more of the work. Most businesses with budget for both use both, for different jobs.
How do you charge?
A management fee based on the work involved, not a share of your ad spend. Charging a share of spend rewards spending more, which is not always the right advice.
Do we keep the ad accounts?
Yes. The accounts are in your business's name, and we are given access. Your spend history, tracking data and audiences stay yours.
How soon will we know if it is working?
Early signs within one to two weeks, and a reliable picture within four to six. Judging in the first few days leads to changes that restart the platform's learning and make things worse.
Related services
Often needed together.
- Get more customersGoogle AdsYou need this when people already search on Google for what you sell.
- Get more customersMeta AdsYou need this when people would buy if they saw you, but are not searching yet.
- Get more customersMarketing FunnelsYou need this when people show interest, but not enough of them buy.
For technical teams: what we build this with
Chosen for each project. If your team already uses something that works, we would rather build on it than replace it.
Google Ads
Search, Shopping, YouTube and Performance Max campaigns — reaching people already looking for a solution.
Meta Ads
Facebook and Instagram campaigns, where creative rather than targeting does most of the work.
Google Analytics 4
Behaviour and conversion measurement, configured with events that map to your funnel rather than left on defaults.
Google Tag Manager
Managing tracking without a deployment for every change, and keeping marketing tags out of the application codebase.
Looker Studio
Client reporting that pulls from source systems, so a monthly report is a live view rather than a rebuilt slide.
Talk to us about Performance Marketing
Tell us what you need. We will reply with questions, a suggested plan, or an honest answer if Performance Marketing is not right for you.
Or email us directly at support@thedigitalalchemy.co.in