Meta Ads (Facebook & Instagram)
Facebook and Instagram ads that reach people before they search.
Facebook and Instagram reach people before they start looking. That means the ad itself has to earn their attention, then send them to a page that keeps its promise. We make the ads, test them and keep the ones that work.
Platforms & channels we work with
Is this for you?
It is, if one of these sounds like you.
- You sell to the public and want more buyers than Google searches can bring
- Your customers do not search for what you sell until they see it
- Your ad results dropped and you are not sure why
- You have shown the same ads for months while costs kept rising
Sound familiar?
Why people come to us.
People get tired of your ads
When the same people see the same ad too often, results fall. Without a steady supply of new ads, the account slowly gets worse.
Tracking changes made results look worse
Changes to phone and browser privacy reduced what ad platforms can see. Setting up tracking properly recovers a good part of it.
Your audience is cut too thin
Narrow targeting by hand starves the platform of what it needs to learn. Broader targeting with strong ads now usually does better.
You get enquiries, but not buyers
Very easy forms bring lots of weak enquiries. Adding a few questions and a clearer offer means fewer, better ones, costing more per enquiry but less per customer.
Which one do I need?
Performance marketing, Google Ads or Meta Ads: which do I need?
Performance Marketing
Choose this if you want ads on more than one platform, planned together and measured against real enquiries and sales.
For example: A real estate firm running Google, Facebook and Instagram ads from one plan and one report.
About Performance MarketingGoogle Ads
Choose this if people already search on Google for what you sell, and you want to show up when they do.
For example: An AC repair service appearing when someone searches “AC repair near me”.
About Google AdsMeta Ads
This pageChoose this if people do not search for you yet, but would buy if they saw you on Instagram or Facebook.
For example: A home bakery showing its cakes to people nearby on Instagram.
What you get
What we do for you.
Ideas for ads
Ads built on different angles, like the problem, proof, a common doubt or an offer, so every test teaches you something.
Making the ads
Image and video ads made for people scrolling on their phone, and enough of them to keep testing.
Simple campaign setup
Few, clear campaigns that let the platform learn, with separate campaigns for new people and for people who already know you.
Enquiry and sales campaigns
Campaigns aimed at the result that actually leads to sales, with forms or landing pages depending on which brings better enquiries.
Showing ads again
Ads shown again to people who engaged, depending on how interested they were, and never shown so often that they annoy.
Tracking set up properly
The Meta Pixel and its server connection set up correctly, so the platform learns from real enquiries and sales.
Example
What this could look like for a home bakery.
A typical case, to show the kind of change this makes. It is an example, not a client story.
Before
The same cake photo has been boosted for months, and fewer people react to it each time.
After
New ad ideas every month, shown to people nearby. The ones that bring orders are kept, and the rest are stopped.
How it works
Step by step.
- 01
Review
Your account, tracking and past ads checked, to see what has already been learned.
- 02
Set up tracking
Tracking set up for every step from click to enquiry or sale, and checked end to end.
- 03
Make and test
A first batch of ads on different angles, then testing with enough budget behind each to find what really works.
- 04
Grow
What works gets more budget, and new versions are made all the time, so results do not drop as people tire of old ads.
How long it takes depends on what is included. We give you a timeline before any work starts.
What you have at the end
- A review of your account and tracking
- Tracking set up properly
- A plan of ad ideas to test
- Image and video ads
- Campaigns, audiences and repeat ads for past visitors
- Regular testing and a monthly report
In more detail
From ad to customer
On Facebook and Instagram, the ad itself finds the right people. The rest of the steps keep the promise it made.
- 01The adEarning attention
- 02Landing pageSame message, continued
- 03EnquiryChecked, not just collected
- 04Your customer listWith where it came from
- 05SaleFed back to improve the ads
Price and timeline
What it costs.
Every project is priced on what it needs. Tell us your needs for an exact quote, with no obligation.
Ways to work with us
Monthly marketing
Marketing, social media and SEO that build up month after month.
FAQ
Questions about Meta Ads
How many new ads do we need?
More than most businesses make. Several new ideas a month, each in a few versions, is a pace you can keep up. Accounts that stop making new ads usually see costs rise within weeks.
Do Facebook and Instagram ads work for businesses that sell to other businesses?
They can, when the sale is quick and the audience is easy to describe. For big, slow sales, they usually work better for building awareness and reminding people, alongside Google, than as the main source of enquiries.
Our enquiries are poor quality. What changes?
Usually the offer and the questions on the form. Adding a few qualifying questions, and pitching the offer to buyers rather than browsers, raises the cost of each enquiry and lowers the cost of each customer. That is the right trade.
Can you make the videos?
Yes, including editing videos you already have, which is often the quickest way to get enough ads to test. For new filming, we plan and coordinate the shoot.
Related services
Often needed together.
- Get more customersSocial MediaYou need this when you want your Instagram, Facebook or LinkedIn run properly.
- Get more customersPerformance MarketingYou need this when you want paid ads on more than one platform, measured together.
- Get more customersGoogle AdsYou need this when people already search on Google for what you sell.
For technical teams: what we build this with
Chosen for each project. If your team already uses something that works, we would rather build on it than replace it.
Meta Ads
Facebook and Instagram campaigns, where creative rather than targeting does most of the work.
Google Analytics 4
Behaviour and conversion measurement, configured with events that map to your funnel rather than left on defaults.
Google Tag Manager
Managing tracking without a deployment for every change, and keeping marketing tags out of the application codebase.
Figma
Interface design, design systems, prototypes and developer handoff, with clients able to comment directly on the work.
Talk to us about Meta Ads
Tell us what you need. We will reply with questions, a suggested plan, or an honest answer if Meta Ads is not right for you.
Or email us directly at support@thedigitalalchemy.co.in