Marketing Funnels
Marketing funnels that turn interested visitors into buyers.
Most people who are interested do not buy on their first visit. A funnel is the plan for what happens next: the ad, the page, and the WhatsApp or email follow-up. It brings people back, instead of hoping they return on their own.
Platforms & channels we work with
Is this for you?
It is, if one of these sounds like you.
- Plenty of people visit, but few of them buy
- What you sell takes some thought, and nobody follows up between visits
- You have a list of contacts, but never use it properly
- All your ads lead to one general page
Sound familiar?
Why people come to us.
There is only one step, and it is a big one
If the only option is to buy now or book a meeting, you lose everyone who is not ready today, which is nearly everyone.
There is no follow-up
Interest fades quickly. Without planned follow-up after the first visit, most of the attention you paid for is wasted.
Nobody knows where people drop out
Without measuring each step, teams fix whichever step feels weakest, not the one actually losing the most people.
The message changes at every step
An ad promising one thing, a page describing another and an email about a third loses the reader.
Which one do I need?
Lead generation or marketing funnels: which do I need?
Lead Generation
Choose this if you need more enquiries coming in, week after week.
For example: A real estate agency getting a steady flow of calls and forms from people looking to buy.
About Lead GenerationMarketing Funnels
This pageChoose this if you get visitors or enquiries, but too few of them end up buying.
For example: An online course: ad, then a free class, then WhatsApp reminders, then the payment page.
What you get
What we do for you.
Planning the path
Mapping how people really decide to buy what you sell, then planning each step that moves them forward.
Pages for each step
Pages made for one audience and one action, tested against other versions rather than assumed to work.
A small first step
Something small enough to say yes to and useful enough to want, like a free class, a guide or a quick check.
WhatsApp and email follow-up
Follow-up messages that are useful enough to open, spread out to match how long your customers take to decide.
Showing ads again
Ads matched to how far someone got, so the message moves forward instead of repeating itself.
Measuring every step
Each step measured, so the weak point is a fact rather than an opinion, and messages sent automatically without anyone having to remember.
Example
What this could look like for an online course creator.
A typical case, to show the kind of change this makes. It is an example, not a client story.
Before
Ads send people straight to a payment page. Most leave, and nobody follows up.
After
An ad, then a free class, then WhatsApp reminders, then the payment page. People who were not ready are followed up automatically.
How it works
Step by step.
- 01
Map today's path
How people reach you today, drawn from real data, including where they leave.
- 02
Design the new path
Each step planned, with the message for each one written out.
- 03
Build and test
Pages, forms, messages and automatic follow-up built and tested from start to finish before any visitors arrive, with every step measured from day one.
- 04
Improve
Ongoing testing on the step losing the most people, because that is where improvements pay back most.
How long it takes depends on what is included. We give you a timeline before any work starts.
What you have at the end
- A map of today's path, showing where people leave
- A designed path, with the message for each step
- Landing pages and forms
- WhatsApp and email follow-up, sent automatically
- Ads for people who did not finish
- Step-by-step measurement and ongoing testing
In more detail
What happens after the first visit
Most people are not ready on the day they find you. A funnel means deciding in advance what happens next, instead of hoping.
- 01First visitFrom any channel
- 02A small first stepWorth saying yes to
- 03Follow-upWhatsApp or email, sent automatically
- 04Reminder adsMatched to how far they got
- 05PurchaseWhen they are ready
Price and timeline
What it costs.
Every project is priced on what it needs. Tell us your needs for an exact quote, with no obligation.
Ways to work with us
Monthly marketing
Marketing, social media and SEO that build up month after month.
Fixed project
A clear result, with a clear finish line.
FAQ
Questions about Marketing Funnels
Is a funnel just a landing page?
No. A landing page is one step. A funnel is the whole path: what brings someone there, what they do next, what happens if they leave, and how they are followed up. Most problems are in the steps after the page.
How many visitors do we need for testing?
Enough for a result to mean something. As a rough guide, a few hundred enquiries or sales for each version tested. Below that, we improve using well-reasoned design changes instead of pretending a small test proved something.
Does this work when customers take months to decide?
Especially well. Long decisions are exactly where interest goes cold without follow-up. The messages simply run over months instead of days.
Can follow-up happen on WhatsApp?
Yes. WhatsApp, email or both, depending on where your customers actually reply.
Related services
Often needed together.
- Get more customersLead GenerationYou need this when you need a steady flow of enquiries, not just referrals.
- Get more customersPerformance MarketingYou need this when you want paid ads on more than one platform, measured together.
- Automate your work with AIAI Automation & IntegrationsYou need this when your team spends hours on repetitive work or copying between apps.
For technical teams: what we build this with
Chosen for each project. If your team already uses something that works, we would rather build on it than replace it.
Next.js
Server rendering, routing and image optimisation. It is what lets a site be visually rich and still load quickly on a mid-range phone.
Google Analytics 4
Behaviour and conversion measurement, configured with events that map to your funnel rather than left on defaults.
Google Tag Manager
Managing tracking without a deployment for every change, and keeping marketing tags out of the application codebase.
Meta Ads
Facebook and Instagram campaigns, where creative rather than targeting does most of the work.
Google Ads
Search, Shopping, YouTube and Performance Max campaigns — reaching people already looking for a solution.
Talk to us about Marketing Funnels
Tell us what you need. We will reply with questions, a suggested plan, or an honest answer if Marketing Funnels is not right for you.
Or email us directly at support@thedigitalalchemy.co.in